Do You want to improve your food & beverage Photography and increase your earning potential?
Are you a new photographer struggling to understand how to use your camera in manual mode? Do you feel like your images could be better but are unsure how to improve? Are you a food blogger wanting to level up your recipe images? Are you a chef wanting to showcase your creations in the best way but dont know how? Do you want to learn how to freeze motion, use artifical light, understand color theory, learn food styling tips and tricks?
If you answered yes to any of these questions, you should grab this Bite Sized Guide For Better Food Photography! This six course comprehensive digital guide is designed to improve your food and beverage photography based on science, tried & true concepts and professional techniques. This guide contains 100 jam packed pages covering many topics like:
Using your camera in manual mode
Understanding natural and artificial lighting
Using flash duration to freeze motion
Breaking down gear, equipment and DIY light modifying options
Exploring 11 common composition guidelines
Learning how to use color to tell a story
Understanding the process of composing a shot
Finding inspiration
Food styling tips and tricks
Finding essential props
Shooting in raw and post processing
And more!
They say a picture is worth 1000 words; how much is a really good image worth? Better images can improve your conversion rate and earning potential whether you are chef, food blogger or photographer. Better images can get you hired to take images for others, or to sell and promote your own brand. I want to teach you how!
THe Bite SIzed Guide FOR Better food Photography covers every topic needed to take ENGAGING, scroll stopping, magazine worthy images.
WHY DID I WRITE THIS GUIDE?
TLDR: I wanted to create the guide I wish I had when I got started in photography.
When I purchased my first DSLR I just knew my pictures were going to be amazing, right out of the box. I was WRONG, soooo wrong! I quickly realized that there was a ton I did not know and the user manual was not giving me the answers!! I began searching for guidance everywhere. I purchased books, scrolled social media, found various ebooks, guides and videos that set me on my way to figure out my own style and find my voice in this industry.
While there are some commonalities and overlap in some of the technical aspects in the various genres of photography; there are definite differences that apply when considering food photography. The art and science of taking a good photo, is made more complicated when beginning to think about what actually makes a photo, good? When it comes to food photography this can mean, does the viewer want to eat or drink this picture? Can the viewer almost feel the texture in the photo? Can the viewer almost smell the photo? Is the yum factor adequately captured? Can the viewer imagine themselves in the scene/story? I think if you can stop a viewer in their tracks, make their mouth water while also telling a story that they can imagine being a part of then you've successfully created a good photo.
Over the years, I've learned so much from other amazing photographers and also have learned tremendously from my own trial and error. More recently I have found myself teaching concepts and sharing behind the scenes for many of my photoshoots and realized that others may find value in me sharing the things I am passionate about, and the techniques I use to create my images. This guide was born from a place of transparency and wanting to be helpful. I wanted to share everything from gear and settings to photography fundamentals and thought processes. Ultimately, I want to "pay it forward" to help the next new photographer, chef or food-prenure improve their images and ultimately earn more money!
What you'll find in this DIGITAL guide
100 Pages Full of Clear Explanations
20+ Detailed Figures & Lighting Diagrams
50+ Images to Inspire Composition and Creativity
2 Videos Demonstrating Freezing Motion and Post Processing
Let's Look Inside
PLUS each guide contains 5 customizable and reusuable forms to help you plan your next shoot!
How can better images make you more money?
Visualization works from a human perspective because we respond to and process visual data better than any other type of data. The human brain processes images 6x-600x faster than text, and 90 percent of information transmitted to the brain is visual. A study by researcher Satyendra Singh regarding color psychology states, “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone." Which means, people will notice your images and form an opinion before reading your text.
We are visual creatures.
- the highest metabolic activity in your body is in the retinal epithelium (back of the eye).
- the retina itself is actually brain tissue.
90% of information transmitted to our brain is visual, with the remaining 10% divided between the rest of our senses. Our eyes are our primary way of consuming and understanding information. 16% of readers actually read word-for-word— 79% just skim for the photos and highlights. Good photos will make buyers and potential clients linger longer on your website or social media page.
Good images build trust with your audience, whether your goal is to get hired, sell food services or products, or simply share recipes. We live in a digital world driven by digital images. Using photos to tell your brand's stories is called visual storytelling marketing. Using images captures your audience’s attention, and creates a resonating message as well as an emotional connection.
Leveraging social media can boost visibility and sales by driving website traffic to your website. E-commerce has made it possible for the customers to shop around, compare, and buy all from little handheld devices. Strong images are key in this decision making process. Image size and quality matter quite a bit. Bigger images typically mean greater visibility, and deeper emotional connections.
HEAR FROM OTHERS
This is a wonderful and comprehensive food photography guide for any food creator looking to expand their Food & Beverage Photography skills! Nicole has created a ‘filled to the brim’, photography resource that addresses every element of what it takes to shoot a great food photograph. From the basics of using the exposure triangle to natural & artificial lighting techniques, composition advice to editing tricks, Nicole has shared thorough explanations to help guide the reader through the entire process. Helpful product guides, diagrams, and advice is shared with humor & the expertise of a true food photography educator. I wish this helpful guide was available when I started in the business! The Bite-Sized Guide to Better Food Photography is a must-have for any food photographer or food blogger!
Jessie-Sierra Ross
Food & Cocktail Creator at Straight to the Hips, Baby
If you're looking for not only an excellent resource for taking photos of food, but also a great guide at being a better photographer overall, this guide is for you! Even if you're relatively new at photography, Nicole has provided a guide that will walk you through every step of the process of becoming an amazing food photographer. There are many concepts & tips included in this guide that I never realized before reading. From learning about how to style your food, to what is proper lighting from all angles, you will learn so much valuable knowledge that will give you a head start on your journey of becoming the best photographer you can be. On top of that, she has provided many extra templates to assist you in your craft. Get your copy of the Bite-Sized Guide to Better Food Photography so that you can level up your skills!
Jason Williams
Creative Design & Development Manager at W3 Affinity
I'd love to help you increase your income by helping you create better images!
hi, i'm nicole!
Photographer & Visual Artist
Multi faceted graphic designer turned photographer, passionate about creating captivating images and teaching others how to do the same! New Jersey native, wife, dog mom, bonus mom, daughter, sister obsessed with good food, a good workout, and good images.
